Skip to Main Content
Article navigation
Volume 15, Issue 2
1 February 1994
Journal of Business Strategy Cover Image for Volume 15, Issue 2
Review Article| February 01 1994

A DAY IN THE LIFE OF A CARD SHARK

Bill Kelley
Bill Kelley
Lives in Princeton, New Jersey and writes for magazines and television
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1994
Journal of Business Strategy (1994) 15 (2): 36–39.
https://doi.org/10.1108/eb039624

Marvel, a giant of the comic book industry, bought Fleer, a leading trading card company, a year ago. Last summer, they tapped Bill Jemas from the NBA to be the strategist responsible for developing and marketing new sports and entertainment products. From what we can see, Jemas really knows how to play his cards.

This content is only available via PDF.
© MCB UP Limited
1994
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$41.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
131 Views
View Metrics
Corporate social responsibility and consumer motivations: a means-end chain analysis
Do interlocking directors foster innovation? A resource dependence view
Fostering entrepreneurial resilience: the interplay of teamwork entrepreneurial self-efficacy and adaptive organisational culture
Corporate eldercare responsibility: forging a strategic approach to sustaining work–care balance

Suggested Reading

Recovering from conflict and uncertainty post Arab Spring: A model leveraging employees’ spiritual values
International Journal of Conflict Management (April,2017)
The spirit of Islamic economics versus loan sharks: investigating intentions to use loan sharks in Aceh, Indonesia
Journal of Islamic Marketing (June,2024)
Consumer appreciation of a shark-free eco-label for small pelagics
British Food Journal (March,2021)
Gender diversity effects on investment decisions: a study of Shark Tank
Kybernetes (October,2023)
Jonathan Miller: Custom Energy Bar Entrepreneur Pitches Sharks
Teaching Notes (January,2017)

Related Chapters

Risk aversion in game shows
Risk Aversion in Experiments
Practicing Co-playing Through Playworld in Early Childhood Teacher Education
Play-based Teaching in Higher Education
Swimming in the Tropics: Navigating the Dangers of Marine Life
Advances in Hospitality and Leisure

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal