Corporate Policy: Accept No Compromises

In life, some would say, compromises are inevitable. As consumers, for instance, either we pay top dollar for a tailor‐made suit or we buy off‐the‐rack; either we limit our choices to the particular cars on a dealer's lot or wait for weeks in order to get exactly the model and color we want; either we purchase the flexibility of full‐fare tickets or accept restrictions in order to get a bargain fare.