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Volume 17, Issue 4
1 April 1996
Journal of Business Strategy Cover Image for Volume 17, Issue 4
Review Article| April 01 1996

CLIPPINGS

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1996
Journal of Business Strategy (1996) 17 (4): 10–12.
https://doi.org/10.1108/eb039788

Don't play by the dominant competitive rules of your industry. Invent your own and make others follow you.

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© MCB UP Limited
1996
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