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Volume 18, Issue 1
1 January 1997
Journal of Business Strategy Cover Image for Volume 18, Issue 1
Review Article| January 01 1997

TAKING CUSTOMER RELATIONS TO THE NEXT LEVEL

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1997
Journal of Business Strategy (1997) 18 (1): 22–26.
https://doi.org/10.1108/eb039826

Companies are forging more intimate bonds with both suppliers and customers, to everyone's benefit.

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© MCB UP Limited
1997
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