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Volume 19, Issue 4
1 April 1998
Journal of Business Strategy Cover Image for Volume 19, Issue 4
Review Article| April 01 1998

MINE OVER MATTER Available to Purchase

Sunny Baker;
Sunny Baker
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Kim Baker
Kim Baker
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1998
Journal of Business Strategy (1998) 19 (4): 22–26.
https://doi.org/10.1108/eb039947

There are obscene amounts of data in corporate coffers that could be used to reinvent marketing strategies. Data mining is one way to find the information that counts.

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© MCB UP Limited
1998
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