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Issue
1 January - Volume 19, Issue 1, Pages 3 - 56
1 February - Volume 19, Issue 2, Pages 2 - 56
1 March - Volume 19, Issue 3, Pages 4 - 56
1 April - Volume 19, Issue 4, Pages 2 - 56
1 May - Volume 19, Issue 5, Pages 2 - 56
1 June - Volume 19, Issue 6, Pages 3 - 56
Volume 19, Issue 4
1 April 1998
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ISSN
0275-6668
EISSN
2052-1197
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To Market, To Market
Pamela Goett
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SHORT TAKES
JoAnn Greco
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CLIPPINGS
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Global Strategies
:
Tapping the Emerging Americas Market
John S. Hill
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Giles D'Souza
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Strategic Thinking
:
A Pragmatic Approach to Vision
Bob Frisch
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Marketing Strategies
:
WHAT DO YOUR CUSTOMERS REALLY WANT?
Harvey Thompson
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MINE OVER MATTER
Sunny Baker
;
Kim Baker
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TURNING COMPETITIVE INTELLIGENCE INTO BUSINESS KNOWLEDGE
Ken Cottrill
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SPIN‐OFFS:
BREAKING UP IS HARD TO DO
Michael Pearson
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THE DIAMOND BUSINESS GETS ROUGH
Bristol Lane Voss
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Q&A
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EULOGIES FOR THE LONG‐TERM PLAN
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Stack Attack
:
It's a Netty World
Bristol Voss
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The Last Word
:
Customer
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