Q&AEULOGIES FOR THE LONG‐TERM PLAN

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Review Article| April 01 1998

Q&A: EULOGIES FOR THE LONG‐TERM PLAN

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1998

Journal of Business Strategy (1998) 19 (4): 44–51.

https://doi.org/10.1108/eb039951

The authors of two new books advise: Throw out your five‐year plan—in an era of relentless change, long‐term planning is futile.

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1998

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