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Volume 19, Issue 5
1 May 1998
Journal of Business Strategy Cover Image for Volume 19, Issue 5
Review Article| May 01 1998

Practical Strategist: Grow by Shrinking Your Market Share Available to Purchase

Dan Simpson
Dan Simpson
Vice president of strategy and planning for a consumer products company, is chairman of the Conference Board's Council of Strategic Planning Executives
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1998
Journal of Business Strategy (1998) 19 (5): 8.
https://doi.org/10.1108/eb039957

One of the biggest constraints to growth in many companies is too narrow a definition of their market. Don't get me wrong—high market share is a good thing. The positive correlation between high share and high profitability is has been known for decades.

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© MCB UP Limited
1998
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