HOW TO AVOID THE 10 BIGGEST MISTAKES IN CRM

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Review Article| June 01 1999

Meryl Davids

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1999

Journal of Business Strategy (1999) 20 (6): 22–26.

https://doi.org/10.1108/eb040040

An estimated 65% of customer relationship marketing applications fail. Here's how to increase the chances of success.

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1999

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