GOING UP! VERTICAL MARKETING ON THE WEB

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Review Article| March 01 2000

Sunny Baker;

Kim Baker

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

2000

Journal of Business Strategy (2000) 21 (3): 30–33.

https://doi.org/10.1108/eb040088

There's a whole lot more to Web‐based vertical marketing than simply installing a new software package.

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2000

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