ONE‐TO‐ONE MARKETING DOESN'T HAVE TO BE WEB‐BASED

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Review Article| March 01 2000

Joel R. Lapointe

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PubMed

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

2000

Journal of Business Strategy (2000) 21 (3): 34–37.

https://doi.org/10.1108/eb040089

The Web is ballyhooed as the greatest and best source of one‐to‐one marketing, but bricks‐anti‐mortar businesses don't have to be felt behind

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