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Volume 23, Issue 2
1 February 2002
Journal of Business Strategy Cover Image for Volume 23, Issue 2
Review Article| February 01 2002

TAKING THE MEASURE OF E‐MARKETING SUCCESS

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
2002
Journal of Business Strategy (2002) 23 (2): 30–37.
https://doi.org/10.1108/eb040235

Don't just cross your fingers and hope your e‐marketing initiatives are paying off, measure the payoff.

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© MCB UP Limited
2002
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