Still searching for the pot of gold: doing business in today’s China

China may be the world’s largest growth market, but it has not always been hospitable to foreign companies. This appears from a survey of 381 managers of foreign companies active in China done by the Center for International Business of Universiteit Nyenrode, Breukelen, the Netherlands. The survey highlighted eight major hurdles that foreign businesses in China must understand and the most effective entry strategy to overcome them – the alliance strategy. Working the Chinese market requires, in addition, entrepreneurship, a fair share of common sense, luck and patience.