The role of business in public diplomacy Available to Purchase

The purpose of this article is to introduce the case for, and value of, the role of business in public diplomacy.

This article offers a perspective on the importance of business in developing positive and productive global relationships as the underpinning of a sustainable business strategy.

Successful global businesses recognize and act on their role as a bridge between nations. The underlying premise is that business partners are far more likely to promote positive and productive global relationships that can in the long run lead to peaceful relationships on a larger social and political scale.

This paper offers a positive strategy for sustainable global business using public diplomacy to build international and intercultural relationships.