Physical communication : An organizational asset Available to Purchase

A strategic communication system is the vehicle for creating, managing and disseminating an organization’s excellence in design, process, and human capital. We propose that organizational communication should be measured in an effort to influence the business outcomes and the behavior of shareholders, customers, and employees. An often overlooked asset is an organization’s physical environment and that which it communicates. This article presents the literature addressing the correlation between the physical environment and behaviors as well as an audit inventory that allows an organization to examine its environment from a strategic view in order to align its surroundings with its culture, image, desirable behaviors, and expected outcomes.