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Volume 5, Issue 1
1 February 1984
Journal of Business Strategy Cover Image for Volume 5, Issue 1
Review Article| February 01 1984

THE PSYCHOLOGY OF CORPORATION: HOW IDENTITY INFLUENCES BUSINESS

Laurence D. Ackerman
Laurence D. Ackerman
Principal with Anspach Grossman Portugal, New York
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1984
Journal of Business Strategy (1984) 5 (1): 56–65.
https://doi.org/10.1108/eb039047

Understanding the fundamental identity of one's company—the source of its traditions and shared values—can help explain and foreshadow success and failure in business. In fact, it may be the principal internal influence on the company.

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© MCB UP Limited
1984
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