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Volume 7, Issue 4
1 February 1987
Journal of Business Strategy Cover Image for Volume 7, Issue 4
Review Article| February 01 1987

Marketing Communications: A Means to an End

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Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1987
Journal of Business Strategy (1987) 7 (4): 81–86.
https://doi.org/10.1108/eb039179

“This advertisement is a great success. We're winning all kinds of awards.” Shouldn't any company be proud of such an accomplishment? Not necessarily.

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© MCB UP Limited
1987
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