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Volume 8, Issue 2
1 April 1987
Journal of Business Strategy Cover Image for Volume 8, Issue 2
Review Article| April 01 1987

WINNING STRATEGIES FOR MANUFACTURERS IN MATURE INDUSTRIES Available to Purchase

Robert J. Mayer
Robert J. Mayer
Senior Vice President of Operations Management Services at Booz‐Allen & Hamilton Inc. in Chicago
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1987
Journal of Business Strategy (1987) 8 (2): 23–30.
https://doi.org/10.1108/eb039196

With rapidly changing technologies and volatile markets, manufacturing strategies based on intuition and past experience alone are poor guides. Effective game plans base manufacturing decisions on both strategic objectives and quantitative analysis.

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© MCB UP Limited
1987
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