Investor Relations as a Competitive Weapon

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Review Article| February 01 1988

James J. Roop;

James J. Roop

President and Chief Operating Officer of Watt. Roop & Co., a public relations and marketing firm in Cleveland, Ohio

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Stephen F. Lee

Manager of Financial Relations Services of Watt. Roop & Co., a public relations and marketing firm in Cleveland, Ohio

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Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1988

Journal of Business Strategy (1988) 9 (2): 4–8.

https://doi.org/10.1108/eb039205

A truly powerful investor relations program can reach far beyond the financial community to a company's many other constituencies.

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1988

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