Who Are Your Future Competitors?

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1 March 1988

Editors

Nicholas Beutell;

Nicholas Beutell

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Tejinder Billing

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Review Article| March 01 1988

William E. Rothschild

Independent consultant in strategic management, is based in Norwalk, Conn

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Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1988

Journal of Business Strategy (1988) 9 (3): 10–14.

https://doi.org/10.1108/eb039220

As industries restructure and new challengers emerge in established markets, it is vital to strategically assess these nontraditional competitors.

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1988

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