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Volume 9, Issue 4
1 April 1988
Journal of Business Strategy Cover Image for Volume 9, Issue 4
Review Article| April 01 1988

Linking Sports and Sponsors

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1988
Journal of Business Strategy (1988) 9 (4): 8–10.
https://doi.org/10.1108/eb039234

Over 3,500 companies will be involved in sports marketing programs this year. They see tangible benefits to link their product with a sports promotion.

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© MCB UP Limited
1988
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