Issues

Focus on technology and innovation

The Mind Is the Ultimate Battlefield: An Interview with Master Marketer Al Ries

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Linking Sports and Sponsors

Del Wilber
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People Productivity: Marketing's Most Valuable Asset

A.J. Magrath
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Federal Express Spreads Its Wings: An Interview With GEO Frederick W. Smith

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The Care and Feeding of Advisory Boards

Robert K. Mueller
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Remove Your Business Blinders—And View the Future

Carol L. Colman; Kenneth R. Hey
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Four Ways to Finance Your Exports

R. Michael Rice
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Organizing for New Product Development

Christopher K. Bart
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How Manufacturers Can Move Into the Service Business

Irving D. Canton
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A Growth Strategy for Start‐up Businesses

Dale E. Mitchell
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Planning on the Run

G. Lynn Shostack
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A Different Outlook for Multinational Companies

David A. Heenan
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Employees—Strategy Makers or Breakers

David W. Rhodes
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How to Work With Your Investment Bankers

Robert Lawrence Kuhn
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Raising Capital Through Private Placements

Lon W. Taylor
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