How Small‐Share Firms Can Uncover Winning Strategies

Article navigation

Review Article| May 01 1988

John L. Ward;

Stanley F. Stasch

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1988

Journal of Business Strategy (1988) 9 (5): 26–31.

https://doi.org/10.1108/eb039253

Can small‐share firms step out of the shadow of the market leader? Yes. Here is how to evaluate a strategy's potential success.

This content is only available via PDF.

1988

You do not currently have access to this content.

Don't already have an account? Register

New and popular articles