Issues

Focus on markets and marketing

How Coke Markets to the World: An Interview With Marketing Executive Ira C. Herbert

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Planning Your Global Financial Strategy

Roy C. Smith
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Building Successful Global Partnerships: An Interview With Hercules CEO David S. Hollingsworth

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Targeting the Affluent Consumer

Thomas J. Stanley
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Erratum

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How Small‐Share Firms Can Uncover Winning Strategies

John L. Ward; Stanley F. Stasch
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Profiting From the Turmoil in Service Industries

Evan Dudik
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A New Approach to Strategic Forecasting

Barbara G. Cohen
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Acquiring the Right Company

Zane Markowitz
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How to Gap Overhead Expenses

Eugene F. Finkin
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Putting Information Technology to Work

G. Michael Ashmore
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Presentations That Persuade

Frank K. Sonnenberg
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Overcoming Manufacturing Myopia

Robert A. King
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Tax‐Distorted Mergers

Kenneth M. Davidson
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