Issues

Taking a customer‐centric view of discounting

Rob Docters; Lisa C. Riley; Martijn Gieskes
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Strategy's main failure: the extermination of livelihood?

Patrick Marren
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Corporations and social responsibility: NGOs in the ascendancy

Sigfrido Burgos
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Corporate marketing leaders: the key attributes

Crystal J. Scott
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Senior executives and their boards: toward a more involved director

Paul J. Davis
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Mass market leadership and shampoo wars: the L'Oréal strategy

Laurent Tournois
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Editor’s note

Editor’s note

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