Issues

Strategic alliances in technology industries: a different rationale

Lee Li; Gongming Qian
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Competitive vs coopetitive strategies: lessons from professional sport leagues

François Fulconis; Jean Nollet; Gilles Paché
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Walmart’s international expansion: successes and miscalculations

Irma Hunt; Allison Watts; Sarah K. Bryant
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Thinking green: How marketing managers select media for consumer acceptance

Claudia A. Rademaker; Marla B. Royne
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Mired in deception: escalating an environmental disaster in Colombia

Orlando E. Contreras-Pacheco; Cyrlene Claasen
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Networking as a marketing tool in small companies: a random and informal approach

Mário Franco
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Overcoming data blindness; or do shrimp chew with their mouths open?

Peter Buell Hirsch
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