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Journal Articles

Mapping vulnerability: how emerging markets respond to multinationals

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Arun Kumar Jain, Ajay Kumar Singal
Journal: Journal of Business Strategy
Journal of Business Strategy (2014) 35 (6): 41–48.
https://doi.org/10.1108/JBS-11-2013-0112
Published: 17 November 2014
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Journal Articles

Emerging market firms: measuring their success with strategic positioning maps

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Ajay Kumar Singal, Arun Kumar Jain
Journal: Journal of Business Strategy
Journal of Business Strategy (2014) 35 (1): 20–28.
https://doi.org/10.1108/JBS-04-2013-0026
Published: 14 January 2014
View article titled, Emerging market firms: measuring their success with strategic positioning maps
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