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Journal Articles

Is the price right? Strategies for new introductions

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Rob Docters, Raul Katz, Jerry Bernstein, Bert Schefers
Journal: Journal of Business Strategy
Journal of Business Strategy (2010) 31 (3): 29–37.
https://doi.org/10.1108/02756661011036682
Published: 04 May 2010
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Journal Articles

The neglected demand curve: how to build one and how to benefit

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Rob Docters, Bert Schefers, Tracy Korman, Christine Durman
Journal: Journal of Business Strategy
Journal of Business Strategy (2008) 29 (5): 19–25.
https://doi.org/10.1108/02756660810902288
Published: 05 September 2008
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Journal Articles

Bundles with sharp teeth: effective product combinations

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Rob Docters, Bert Schefers, Christine Durman, Martijn Gieskes
Journal: Journal of Business Strategy
Journal of Business Strategy (2006) 27 (5): 10–16.
https://doi.org/10.1108/02756660610692653
Published: 01 September 2006
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