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Journal Articles
Marketing to the sandwich generation: meeting the needs of all family members
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (4): 221–229.
Published: 31 July 2023
Journal Articles
Over 50 and ready to shop: serving the aging consumer
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2006) 27 (6): 18–28.
Published: 01 November 2006
