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Journal Articles

Fit for global customers: how ALTANA mastered the journey to a customer-centric organization

Detlev Lindner, Christoph Senn

Journal of Business Strategy (2015) 36 (4): 3–10.

https://doi.org/10.1108/JBS-08-2014-0088

Published: 20 July 2015

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Journal Articles

The booster zone: how to accelerate growth with strategic customers

Journal of Business Strategy (2012) 33 (6): 31–39.

https://doi.org/10.1108/02756661211281499

Published: 26 October 2012

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Journal Articles

The executive growth factor: how Siemens invigorated its customer relationships

Journal of Business Strategy (2006) 27 (1): 27–34.

https://doi.org/10.1108/02756660610640155

Published: 01 January 2006

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