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Journal Articles

The Impact of Consumer Trends on Corporate Strategy

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HARPER BOYD, TERRY HALLER, Sandra D. Kresch
Journal: Journal of Business Strategy
Journal of Business Strategy (1983) 3 (3): 58–63.
https://doi.org/10.1108/eb038979
Published: 01 January 1983
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Journal Articles

Market‐Share Madness

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HARPER BOYD, TERRY HALLER, Henry Allessio
Journal: Journal of Business Strategy
Journal of Business Strategy (1982) 3 (2): 76–79.
https://doi.org/10.1108/eb038969
Published: 01 March 1982
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Journal Articles

Selecting Corporate Advertising Themes

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HARPER BOYD, Terry Haller
Journal: Journal of Business Strategy
Journal of Business Strategy (1981) 2 (2): 85–87.
https://doi.org/10.1108/eb038940
Published: 01 March 1981
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Journal Articles

How to Get More Mileage out of Your Corporate Advertising

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HARPER BOYD, Terry Haller
Journal: Journal of Business Strategy
Journal of Business Strategy (1981) 1 (4): 72–73.
https://doi.org/10.1108/eb038916
Published: 01 January 1981
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Journal Articles

The Dispute About High‐Share Businesses

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HARPER BOYD
Journal: Journal of Business Strategy
Journal of Business Strategy (1980) 1 (1): 71–73.
https://doi.org/10.1108/eb038891
Published: 01 January 1980
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