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Journal Articles

Thinking strategically about pricing decisions

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Nigel F. Piercy, David W. Cravens, Nikala Lane
Journal: Journal of Business Strategy
Journal of Business Strategy (2010) 31 (5): 38–48.
https://doi.org/10.1108/02756661011076309
Published: 07 September 2010
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Journal Articles

The hidden risks in strategic account management strategy

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Nigel F. Piercy, Nikala Lane
Journal: Journal of Business Strategy
Journal of Business Strategy (2006) 27 (1): 18–26.
https://doi.org/10.1108/02756660610640146
Published: 01 January 2006
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