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Journal Articles

Fake and pirated: do consumers care?

Available to Purchase
Peggy E. Chaudhry, Ludovica Cesareo
Journal: Journal of Business Strategy
Journal of Business Strategy (2017) 38 (6): 11–19.
https://doi.org/10.1108/JBS-08-2016-0080
Published: 20 November 2017
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Journal Articles

Fake: can business stanch the flow of counterfeit products?

Available to Purchase
Stephen A. Stumpf, Peggy E. Chaudhry, Leeann Perretta
Journal: Journal of Business Strategy
Journal of Business Strategy (2011) 32 (2): 4–12.
https://doi.org/10.1108/02756661111109725
Published: 01 March 2011
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