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Journal Articles

Metaverse – the new marketing universe

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Svend Hollensen, Philip Kotler, Marc Oliver Opresnik
Journal: Journal of Business Strategy
Journal of Business Strategy (2023) 44 (3): 119–125.
https://doi.org/10.1108/JBS-01-2022-0014
Published: 17 March 2022
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Journal Articles

Turbo Marketing Through Time Compression

Available to Purchase
Philip Kotler, Paul J. Stonich
Journal: Journal of Business Strategy
Journal of Business Strategy (1991) 12 (5): 24–29.
https://doi.org/10.1108/eb039439
Published: 01 May 1991
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Journal Articles

DESIGN: A POWERFUL BUT NEGLECTED STRATEGIC TOOL

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Philip Kotler, G. Alexander Rath
Journal: Journal of Business Strategy
Journal of Business Strategy (1984) 5 (2): 16–21.
https://doi.org/10.1108/eb039054
Published: 01 March 1984
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Journal Articles

THE WORLD'S CHAMPION MARKETERS: THE JAPANESE

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Philip Kotler, Liam Fahey
Journal: Journal of Business Strategy
Journal of Business Strategy (1982) 3 (1): 3–13.
https://doi.org/10.1108/eb038951
Published: 01 February 1982
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