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Journal Articles

The rise and rise of the B2B brand

Rick Wise, Jana Zednickova
Journal: Journal of Business Strategy
Journal of Business Strategy (2009) 30 (1): 4–13.
https://doi.org/10.1108/02756660910926911
Published: 02 January 2009
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Journal Articles

Finding the best marketing mix

Rick Wise, Niren Sirohi
Journal: Journal of Business Strategy
Journal of Business Strategy (2005) 26 (6): 10–11.
https://doi.org/10.1108/02756660510632975
Published: 01 December 2005
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Journal Articles

Customer‐centered moves can yield quick gains

Rick Wise, Phyllis Rothschild
Journal: Journal of Business Strategy
Journal of Business Strategy (2005) 26 (2): 9–10.
https://doi.org/10.1108/02756660510586283
Published: 01 April 2005
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Journal Articles

Higher‐order needs drive new growth in mature consumer markets

Ana Dutra, James Frary, Rick Wise
Journal: Journal of Business Strategy
Journal of Business Strategy (2004) 25 (5): 26–34.
https://doi.org/10.1108/02756660410558915
Published: 01 October 2004
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Journal Articles

WHY THINGS GO BETTER AT COKE

Rick Wise
Journal: Journal of Business Strategy
Journal of Business Strategy (1999) 20 (1): 15–18.
https://doi.org/10.1108/eb039979
Published: 01 January 1999
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