Skip to Main Content
Robert G. Docters
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The real mission of pricing: beyond numbers to management partner

Available to Purchase
Robert G. Docters
Journal: Journal of Business Strategy
Journal of Business Strategy (2016) 37 (3): 12–21.
https://doi.org/10.1108/JBS-02-2015-0023
Published: 16 May 2016
View article titled, The real mission of pricing: beyond numbers to management partner
Open the PDF for The real mission of pricing: beyond numbers to management partner in another window
Add to Citation Manager for The real mission of pricing: beyond numbers to management partner
Journal Articles

Turning value into money

Available to Purchase
Robert G. Docters, Michael R. Reopel, Jeanne‐Mey Sun, Stephen M. Tanny
Journal: Journal of Business Strategy
Journal of Business Strategy (2004) 25 (4): 25–30.
https://doi.org/10.1108/02756660410547368
Published: 01 August 2004
View article titled, Turning value into money
Open the PDF for Turning value into money in another window
Add to Citation Manager for Turning value into money
Journal Articles

Brute force or stealthy inroads? The subtleties of effective price increases

Available to Purchase
Robert G. Docters, Michael R. Reopel, Jeanne‐Mey Sun, Stephen M. Tanny
Journal: Journal of Business Strategy
Journal of Business Strategy (2004) 25 (3): 50–54.
https://doi.org/10.1108/02756660410537008
Published: 01 June 2004
View article titled, Brute force or stealthy inroads? The subtleties of effective price increases
Open the PDF for Brute force or stealthy inroads? The subtleties of effective price increases in another window
Add to Citation Manager for Brute force or stealthy inroads? The subtleties of effective price increases
Journal Articles

Brand Strategies: Branding: Shotgun or Rifle?

Available to Purchase
Robert G. Docters
Journal: Journal of Business Strategy
Journal of Business Strategy (1999) 20 (4): 9–14.
https://doi.org/10.1108/eb040012
Published: 01 April 1999
View article titled, Brand Strategies: Branding: Shotgun or Rifle?
Open the PDF for Brand Strategies: Branding: Shotgun or Rifle? in another window
Add to Citation Manager for Brand Strategies: Branding: Shotgun or Rifle?
Journal Articles

Theory in Action: Price Strategy: Time to Choose Your Weapons

Available to Purchase
Robert G. Docters
Journal: Journal of Business Strategy
Journal of Business Strategy (1997) 18 (5): 11–15.
https://doi.org/10.1108/eb039878
Published: 01 May 1997
View article titled, Theory in Action: Price Strategy: Time to Choose Your Weapons
Open the PDF for Theory in Action: Price Strategy: Time to Choose Your Weapons in another window
Add to Citation Manager for Theory in Action: Price Strategy: Time to Choose Your Weapons
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.