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Keywords: AI
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Journal Articles
Death bells? Branding in the age of smartphones and AI
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 399–405.
Published: 11 November 2022
... on a review of the latest developments in the theory and practice of branding. Findings Today, ready access to smartphones ensures the availability of information tailored to customer needs, directing them in making choices. Improvements in the quality of artificial intelligence (AI)-driven algorithms...
Journal Articles
Sustaining corporate culture in a world of hybrid work
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (5): 358–361.
Published: 11 August 2021
... the original view that strong corporate cultures rely more on the attitudes and actions of individual employees that company programs or initiatives. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Empathy Corporate culture AI Virtual Zoom Employee...
Journal Articles
Tinker, Tailor, Soldier, Spy
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (4): 53–56.
Published: 17 June 2019
...Peter Buell Hirsch Purpose This paper aims to assess the increasing use of artificial intelligence (AI) and biometrics in monitoring employee performance and behavior and offer a perspective on the impact of this development on corporate culture and employee relations. Design/methodology...
