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Keywords: AI
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 399–405.
Published: 11 November 2022
... on a review of the latest developments in the theory and practice of branding. Findings Today, ready access to smartphones ensures the availability of information tailored to customer needs, directing them in making choices. Improvements in the quality of artificial intelligence (AI)-driven algorithms...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (5): 358–361.
Published: 11 August 2021
... only Empathy Corporate culture AI Virtual Zoom Employee monitoring As companies across the industry spectrum start to welcome employees back to on site working there has been widespread speculation that work will never be the same. Opinion surveys completed in the first half of 2021...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2019) 40 (4): 53–56.
Published: 17 June 2019
...Peter Buell Hirsch Purpose This paper aims to assess the increasing use of artificial intelligence (AI) and biometrics in monitoring employee performance and behavior and offer a perspective on the impact of this development on corporate culture and employee relations. Design/methodology...
