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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (3): 119–125.
Published: 17 March 2022
... are working in the physical world. In this 3D digital space, the users can come together via avatars that resemble them. This will have an enormous effect on how companies will use the marketing function and how we will communicate with each other in future. Just as with social media platforms...
