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Keywords: Brazil
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (3): 168–174.
Published: 17 November 2021
...Antonio Gelis-Filho; Sergio Almeida Xavier De Brito Antonio Gelis-Filho can be contacted at: antonio.gelis@fgv.br © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Brazil Governance Innovation Boards Board members High-volatility...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (6): 374–381.
Published: 17 September 2020
...Vanessa Pilla Galetti Bretas; Ilan Alon Purpose The purpose of this paper is to provide an overview of the franchising sector in Brazil and highlight the opportunities and offer strategies for practitioners. It also points out some challenges and gives suggestions to overcome them and thrive...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2011) 32 (2): 4–12.
Published: 01 March 2011
... A. Stumpf can be contacted at: steve.stumpf@villanova.edu © Emerald Group Publishing Limited 2011 Consumer behaviour Counterfeiting Brazil A highly valuable asset to every business is its brand. Pirates and counterfeiters are able to steal billions of dollars from businesses each year...
