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Keywords: Business‐to‐business
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Journal Articles
The booster zone: how to accelerate growth with strategic customers
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (6): 31–39.
Published: 26 October 2012
...Christoph Senn Purpose The purpose of this article is to present a method to help management teams and sales leaders evaluate opportunities and risks in business‐to‐business relationships from an outside‐in perspective. Design/methodology/approach The approach derives from...
