...Adam Biggs; Scott Johnston; Dale Russell Purpose Leadership assessment programs are intended to ensure that the organization retains or hires high-quality leadership. Among the many skills that must be included, executive communication is a cornerstone of effective leadership. However...

..., deception and avoidance. This paper suggests that firms concerned about the readability of their communications use a balanced strategy and proposes some practical actions for its implementation. Originality/value This paper makes several contributions by offering insights into questions that should...

...Christine Jaushyuam Lai; Betsy D. Gelb Purpose The purpose of this paper is to explore a contributing factor – communication – within a team as well as with a client. Organizations that rely on key account teams for strategy implementation may find their “best laid plans” thwarted...

... the strategic options not taken. The approach has also been extended to show how enabling corporate initiatives (such as those in IT) can be linked to both corporate strategies and shareholder value. Originality/Value In addition to helping CEOs or CIOs prepare communications to the board...

... Stuart E. Jackson President of L.E.K. Consulting LLC, Chicago, Illinois, USA. Article Type: Reaching for value From: Journal of Business Strategy, Volume 33, Issue 2 Forecasting Timing Strategy Analogs Communication Valuation © Emerald Group Publishing Limited 2012...

... Publishing Limited 2010 Leaders Communication Across companies, and even the public sector, there is a looming challenge as baby boomers and many current leaders retire. This is the challenge of developing the next generation of leadership ‐ not just at the CEO level, but in the various...

...Lisa Harris; Alan Rae Purpose The purpose of this paper is to review recent developments in online marketing strategy which demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodology/approach The work draws upon...

...John Marshall; Matthew Adamic Purpose While all companies hope to create a positive organizational culture, many of the most effective use corporate narratives to communicate company values. The purpose of this article is to identify common techniques used in these organizations and develop...

...Lisa Harris; Alan Rae Purpose The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach This work draws upon the results...

... to communicate clearly how and why their offerings are good value for customers. In doing so, they can help customers overcome resistance to discretionary spending and improve perceptions of value versus alternatives. Design/methodology/approach In this article, Jackson considers a number of case...

... of this case study is twofold. First, to trace the corporate communication process implemented by the management of Isrotel Hotels in its effort to build the new Sport Club Hotel, focusing on internal and external communications. Second, to describe how the marketing and promotion of sport hotels differs from...

...Joshua L. Cox; Eric R. Martinez; Kevin B. Quinlan Purpose The purpose of this paper is to examine the role of blogs in corporate communication and proposes general policies to help corporations effectively and ethically use blogs. Blogs are among the new communication media that are playing...

... reviews the development of the public diplomacy concept, and point out its current gaps in light of the profound transformation in the global society. The article then discusses the linkage and relevance to the business community. Findings The article highlights that public diplomacy...

... of Science and Art. The Program has been running since 1997. Findings Communicating with an audience is essentially a social skill, behavioral in basis, a fact that becomes all too apparent when one's audience has a divergent set of expectations. Failing to meet an audience's expectations opens...

... of risk, and differences in context and vocabulary. Neither artists nor businesspeople can be categorized as a single group. So there is a strong need for a mutual understanding of both policy and practice. Arts Training Business process re‐engineering Communication Partnership “I...

...Cam Scholey Purpose To demonstrate a step‐by‐step model of strategy mapping for improving strategy communication in today's organization. The work is based on experience gained while consulting in a myriad of organizations adopting strategy mapping as a strategic initiative. Design...