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Keywords: Competitiveness
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Journal Articles
Emerging market firms: measuring their success with strategic positioning maps
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (1): 20–28.
Published: 14 January 2014
...Ajay Kumar Singal; Arun Kumar Jain Purpose – The purpose of this paper is to understand and map the global competitiveness of firms in emerging markets. The authors refine a framework (called the “strategic control map”, or SCM) that looks at market capitalization – using two parameters...
Journal Articles
The Blue Ocean that disappeared – the case of Nintendo Wii
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2013) 34 (5): 25–35.
Published: 02 September 2013
... can create a Blue Ocean very fast with the right value proposition at the right time, it may be short-termed and may be transformed into a Red Ocean again within 1-2 years, unless the company's competitiveness is safe-guarded. Practical implications – The results show, that Nintendo...
