... Group Publishing Limited 2010 Pricing New products Relationship marketing Computer software Pricing policy Consumer behaviour When a company has a product or service ready for market, how can it use price to attract the attention of buyers and induce them to buy it? Two factors...

... provides pragmatic critical thinking on a key business and technology transformation. Information strategy Computer software As I look back on the last year, we covered a variety of topics from what was then an emerging recession to synchronization. As we now navigate one of the most severe...

... in large enterprises. © Emerald Group Publishing Limited 2009 Innovation Computer software Corporate strategy Project planning The first was that computing could be a high‐volume, low‐margin business. Until Microsoft came along, the big money was in maintaining a select family...

...: Short‐term planning Organizational change Competitive strategy Computer software Canada Our modern reverence for science has morphed into the unchallenged belief that we can understand the world around us both now and in the future. This has led us into an abyss. Management is discursively...