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Keywords: Consumer goods
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Journal Articles
Higher‐order needs drive new growth in mature consumer markets
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2004) 25 (5): 26–34.
Published: 01 October 2004
... to grow in the process. © Emerald Group Publishing Limited 2004 Corporate strategy Consumer goods Innovation The penchant to do it yourself has swept through a variety of consumer sectors. Internet‐ and software‐based technologies make it relatively easy to turn complex procedures...
