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Keywords: Consumers
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Journal Articles
Marketing to the sandwich generation: meeting the needs of all family members
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2024) 45 (4): 221–229.
Published: 31 July 2023
... when you input a location for an activity. Trello, originally a project management tool, is also being used by families to plan vacations, track appointments, share to do’s and assign tasks to individuals. Biological and psychological dimensions of change among aging consumers include changes...
Journal Articles
Channel innovation for the rest of us
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2010) 31 (5): 65–66.
Published: 07 September 2010
... competition in “Blue ocean” competitive environments. The challenge for most consumer goods is coming up with entirely new products that have strong customer appeal, because most consumers have a familiarity and loyalty to products they already use. One solution to this is channel innovation. This involves...
Journal Articles
Consumer warfare: implications for marketing strategy
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2008) 29 (6): 44–52.
Published: 31 October 2008
...David J. Burns; Homer B. Warren Purpose Instead of being characterized as manufacturers competing among themselves for business, the marketplace today can be best depicted as powerful consumers competing among themselves. The purpose of this paper is to propose a framework of strategies...
Journal Articles
The Chinese are coming, and I'm afraid
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2007) 28 (3): 42–44.
Published: 08 May 2007
... and sophisticated, the average Chinese consumer will no longer have the same need for exceptional savings (nearly 50 percent in 2005 according to the Economist Intelligence Unit database; cited by Morrison, 2006) which, along with greater income, will lead to enhanced consumption. The real question is, when...
