...Stuart E. Jackson Purpose The author has previously written about the concept of “strategic market position” (SMP). Simply stated, SMP is a strategic discipline which ties together the principles of customer preference, producer economics, and corporate finance and helps companies understand...

...Stuart E. Jackson Purpose The author has previously written about the concept of “strategic market position.” Simply stated, SMP is a strategic discipline which ties together the principles of customer preference, producer economics, and corporate finance and helps companies understand when...

...Mikko Pynnönen; Paavo Ritala; Jukka Hallikas Purpose Today, as services and products are becoming increasingly intertwined and the competition increasingly global, delivering customer value is not as simple as it used to be. In this article, we suggest that in contemporary business environment...

...Stuart E. Jackson Purpose Most business executives understand the importance of taking care of their best customers but they often limit their focus to engaging the left side of their customers' brains: the calculating side, paying attention to “hard” financial considerations such as level...

...Matthew P. Gonring Purpose The purpose of his paper is to show that the rational and emotional triggers associated with customer loyalty and employee engagement can be measured in a macro manner through mathematical indexing. Myriad factors, among them digitalization and disintermediation...

...Matt Symonds; Tim Wright; John Ott Purpose Banks have worked hard to improve their bottom‐line performance by focusing relentlessly on cutting costs. The effort made banks leaner, but essential as those efficiency gains have been, they did little to reduce costly customer defections...

... are examples of terms used to categorize data. This new method uses terms that are more relevant to companies trying to create innovations. Examples include items that companies can make to create new value for their customers: objects, environments, messages and services. By creating a more structured...

... cut costs, he has reinvested much of the savings into new product development, international expansion and brand building. Sales were up nearly 10 percent last year, and Kilts has said he expects steady 3‐5 percent organic growth in the future. By a “three‐dimensional” understanding of customers...