...Cabrini Pak Purpose This paper aims to propose a framework for marketing to the sandwich generation (SG) shopper, an influential and growing demographic in the marketplace. Design/methodology/approach This paper draws from research in business, sociology, health care and industry sources...

... analysis to test our hypotheses. Findings The findings suggest that demographic variables (gender, ethnicity and age) as well as concern for waste, concern for health and concern for environmental technology influence five different categories of sustainable behaviors. Research limitations...

.... Design/methodology/approach The framework was developed following industry and literature reviews and analysis of secondary data from the Social Security Administration, Census Bureau, US Department of Labor, UN Population Division, and AARP. Findings Demographics point to a significant...