... customer needs. The authors argue, however, that culture is an overlooked explanation of innovation success. Design/methodology/approach This study uses a conceptual approach, grounded in cultural sociology, to illustrate the ways in which innovation success is influenced by cultural beliefs...

... is a complex task, as it means steering the process that goes from the exploration of the ample spectrum of opportunities that digital technologies provide, to the reduction of this complexity to a final set of actions to be designed and executed. As design theories are suited to solve complex problems...

...Cheryl Nakata; S. Cem Bahadir Purpose The purpose of this study is to determine how design should be managed to develop truly innovative products and services. Three management levers were examined: design leadership, design inclusion and design thinking. Design/methodology/approach The study...

... of their appropriateness for organizational requests. Design/methodology/approach This paper reports an exploratory study of 51 online innovation intermediaries using semi-structured interviews, supported with direct observation, scientific papers and official documentary sources. Findings The overall findings...

...Ryan Rumble; Niall Anthony Minto Purpose This paper aims to present a method for interpreting and reinterpreting business models as analogies to support the creation of new business model ideas. Design/methodology/approach The authors use the literature on cognitive frames and attention...

... in business model experimentation but also look to embrace business model innovation as a core competency and a means for sustained competitive advantage. Design/methodology/approach This paper outlines how a design process of experimenting and prototyping can apply to the design of business models...

... will, for many companies, require a new understanding of art and art making, a sophisticated appreciation of, and a feel for, aesthetic principles. Design/methodology/approach We develop an economics and business strategy based model using historical facts and empirical patterns to illustrate how...

... of the price. Design/methodology/approach The article presents an analysis of the development of a strategy based in an innovative product architecture used by a Chinese carmaker. The analysis covers the period between 1998 and 2006 and presents the results of a longitudinal study carried out...

...Vijay Kumar; Matthew Holloway Purpose Improving your company's ability to execute its strategy requires increase alignment, greater agility and a singular clarity regarding the desired outcomes. This paper aims to describe how the SAP Design Services Team uses design thinking and its...

... needs into health services innovations. Design/methodology/approach The Mayo Clinic, a large integrated multispecialty medical group based in Rochester, Minnesota developed an in‐house design program, the SPARC Innovation Program, to bring design thinking and business analysis together...

... to provide a way to formally apply heuristics designers use (“design thinking”) to maintain a line‐of‐sight to company and customer needs in all decisions from concept through production. This approach should result in offerings that are compelling to customers and are profitable to companies. Design...

... that could transform businesses beyond the web. This paper aims to extract the new business models and practices that might be transferred into other industries to create more agile organizations and engaging customer experiences. Design/methodology/approach This paper extracts new and powerful...

...Vijay Kumar; Vijay Kumar Purpose Companies are increasingly adopting design processes as a key driver for their innovation practice. Design processes help companies develop innovations that produce high user value as well as economic value and business value. The purpose of this paper...

...Vijay Kumar; Antonia Ward; Ellie Runcie; Lesley Morris Purpose This paper aims to outline the approaches used by the UK Design Council to embed design and innovation capability in small businesses. Design/methodology/approach Case studies of Design Council programmes are outlined...

... to suggest that design thinking is one of the keys to becoming more fit. Design/methodology/approach Ever since Darwin argued “survival of the fittest,” social scientists have worked to determine winners and losers in a wide range of complex systems. The paper asserts that there is value...

...Jeanne Liedtka, Roger Martin, dt ogilvie; Robert Friedel; Jeanne Liedtka Purpose – The ability to see new possibilities is fundamental to creating innovative designs – but what do we know about state-of-the-art possibility thinking? The purpose of this paper is to look at this topic, which...

...Jeanne Liedtka, Roger Martin, dt ogilvie; Sabine Junginger Purpose – Design thinking is becoming a topic in strategic management. Questions range from “What is it?” to “How can we approach design?” This paper aims to offer a glimpse into early design education in design schools and link them...

...Jeanne Liedtka, Roger Martin, dt ogilvie; Heather M.A. Fraser Purpose – In an environment where the challenge for businesses to stay ahead of the curve calls for new ways of strategizing for future success, design holds some important clues. By broadening the definition of “design...

... an exciting new alternative called “strategic conversations” based on the symbiotic disciplines of design and conversation. Design/methodology/approach – The paper develops the new approach through the twin arms of theory and practice. The theory is that the Western world bought the wrong...

...Jeanne Liedtka, Roger Martin, dt ogilvie; Nicholas Dew Purpose – This paper seeks to introduce the concept of abduction to strategists and show how abduction is an important influence on the effective design of strategies. Design/methodology/approach – The paper defines what...