... Economic development At the top of the global population pyramid (Figure 1) is the small percentage of the world's population that lives in relative affluence. Found primarily in mature/developed markets, these 24.2 million people (less than 1 percent of the total population), own more than a third...

...' success has been the development of an approach that delivers the 4As – availability, affordability, acceptability and awareness (see Figure 1 Box 2). Developing countries Emerging markets Poverty Low pay Marketing strategy Economic development The market for products and services...