... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brazil Franchising Internationalization Market entry International franchising Emerging markets In a country with continental dimensions, the fifth largest country in the world in area, and different...

... by buyers as they compete on the same factors (Kim and Mauborgne, 2005). India Automotive Emerging markets Blue Ocean Shift Blue Ocean Strategy Tata Ace Value innovation © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Bindu Kulkarni can...

... rights only M&A Internationalization Emerging markets Cross-border acquisition Entertainment industry Serial acquisition Despite the salience of corporate acquisitions in practice, they often fail to deliver the expected values to the acquirers. Over-estimated synergies, management...

... reverse innovation success. Design/methodology/approach The author adopted an exploratory single case study research design. It draws on the findings from a German SME operating in the healthcare industry. Findings The research reveals that SME can use emerging markets growth opportunities...

... list possible and divergent answers to the following question: how to make innovations meaningful at BOP so that they can be acclaimed socially responsible for the BoP consumers. Originality/value Responsible innovation is yet unexplored part of business strategy especially in emerging markets...

...Ajay Kumar Singal; Arun Kumar Jain Purpose – The purpose of this paper is to understand and map the global competitiveness of firms in emerging markets. The authors refine a framework (called the “strategic control map”, or SCM) that looks at market capitalization – using two parameters...

...Bernardo Bertoldi; Chiara Giachino; Silvio Marenco Purpose: The increasing importance of branding has been highlighted by many authors and there is a general absence of a clearly defined approach taken by companies to penetrate emerging markets with their brands, especially with reference...

... embedded in retail internationalization, including external environment, internal drivers, psychic distance, and expansion strategies. Practical implications The findings provide directions to managers of international retail firms on how to expand successfully in an emerging market...

... Emerging markets Multinational companies Globalization Multinationals have always needed an operating model that works – an effective plan for executing their most important activities at the right levels of their organization, whether globally, regionally or locally. The choices involved...

... This paper uses empirical findings, segmentation into three accessible categories of fast‐rising brands, and third‐party research on the multipolar world to show that the twenty‐first century's “powerhouse” brands are as likely to come from emerging markets such as China, Turkey, Qatar, South Africa...

...Shalabh Kumar Singh; Atanu Chaudhuri Purpose This report provides a framework to better understand how constraints faced by companies and their customers in emerging markets can be converted into competitive advantage and thereby into factors for growth. Design/methodology/approach...

... of the issues a company is likely to encounter when establishing business operations in emerging markets. Observations and viewpoints have been derived from working in emerging markets and assisting companies select locations for business operations. Findings This article examines the hidden risks...

...; the increasing relevance of crafting specifically tailored strategies to compete in emerging markets; and the imperative to manage knowledge on a global scale. Findings Continued globalization is inevitable and there are few industries, if any, untouched by global competitive forces...

... from long‐term accumulation to managed consumption. Emerging markets are becoming increasingly important sources of growth for firms in mature economies. Financial institutions around the world will need to forge the hallmarks of operational excellence in areas such as offshoring, taxation...

...Ram Herstein; Eugene D. Jaffe Purpose Store brands, which were once only found on the shelves of developed countries, are now being introduced in emerging markets in increasing amounts. The purpose of this paper is to describe the store brand process as it is found in emerging markets...

... been successful in serving low‐income customers in developing markets. Findings The research resulted in the development of a structured framework for developing strategies to serve low‐income customers in emerging markets, Practical implications The paper is of direct...

...Thomas A. Olsen; Monica Pinto; Shalina Virji Purpose We argue that in order to achieve sustainable profitable growth in emerging markets, MNCs need to rely less on preexisting corporate management models and more on a flexible, principle‐based set of practices that can change from market...